Pet Product Trends to Watch This Year
PET PRODUCT TRENDS TO WATCH THIS YEAR
Just like everything else, pet products also have their trends, fashions, fads and practices, which are dynamic and keep evolving with time. Those people who are involved with the pet industry in any context, keep a tab on popular trends and try to follow and keep themselves updated. Pet owners and pet lovers are aware about the prevalent pet trends and ensure to be a part of the trending wave.
Just like always, we can say that several pet product trends are gaining traction this year too. Mostly these trends include a focus on the health and wellness of pets, convenience of the pet owners, and are generally going towards the environment-friendly options. Specific attention is given to pet-friendly travel, plant-based pet food, freeze-dried treats, and functional pet food ingredients. According to the pet product trend reports, all these ideas and their implementation seems to be on the rise. Additionally, as per the recent market analysis, the pet industry is seeing growth in pet ownership _ more people are adopting pets and taking them into their household, which is driving a huge demand for various pet products such as pet toys and grooming supplies.
Here’s a more detailed look at the trends in pet products:
- Pet-Friendly Travel:
A significant number of pet owners are now including their pets in their travels, leading to increased demand for travel-related pet products like carriers, portable bowls, and pet-friendly accommodations.
- Plant-Based Pet Food:
There is a growing awareness of environmental and ethical concerns that are related to factory farming. It in turn drives interest in plant-based pet food options, with more companies offering both plant-based and animal-based pet food options as well as exclusively plant-based pet food products.
- Freeze-Dried Treats:
The freeze-dried treats are gaining popularity due to their ability to retain original flavors and nutritional value, which offers a convenient and healthy snack option for pets and that’s how another pet product trend is created.
- Functional Pet Food Ingredients:
Due to increasing awareness, the pet owners are now seeking out foods and supplements that have specific health benefits, such as joint support, digestive aids, and skin health improvements. People are getting much more concerned about their pet’s health and do not want to take any risks regarding the pet food products.
- Grooming Products:
Similarly with increasing awareness on pet health, pet grooming products such as brushes, shampoos, pesticide sprays, gloves, trimmers, nail clippers, and several other tools are in high demand. Pet owners generally like to groom the pets themselves, as it improves bonding and gives them a chance to spend quality time with their pets and that’s where the pet grooming products come into play.
- Pet Ownership:
The overall rise in pet ownership is boosting the market for various pet products, including toys, accessories, and food. Change in lifestyle, family dynamics and social awareness motivate people to get more pets, which promotes the trend of pet adoption and related products and services associated with pets.
- Pet Tech:
Just like other walks of life, technology has impacted the pet industry as well, where smart litter boxes, automated feeders, and other connected devices are becoming more and more popular as pet owners seek convenience and improved pet care solutions for their furry companions, that is made available through these pet products.
- Specific Breeds Popularity:
Sometimes, a certain cat or dog breed suddenly gains popularity due to any reason. For instance, if there is a specific pet breed shown in a popular movie or a TV show or a famous celebrity owns a particular pet then generally people want to have the same breed of pet. In such cases, there is in increase in demand for specialized pet products that are tailored to the needs of that particular pet breed.
If you are a pet owner, it is important to look out for the prevalent trends in the pet world so you could be more updated about the needs of your furry friend, otherwise you might miss out on innovative developments and improved options. Whereas, those business players who are associated with the pet industry in any capacity, must be aware of these trends in order to identify business opportunities and come up with innovative ideas that could set them apart from the others. These businesses must realize that trends are generally short term and therefore they must capitalize upon them really fast; once the time is gone they would not get the same result out of a certain pet product.
When it comes to pets, we must understand that they are living creatures _ just like people. They have their needs, likes and dislikes, as we do. Sometimes there is a constant evolution happening at an unconscious level, which can only be identified by adapting to the new trends in the pet world. Sometimes, sticking to the old school concepts prevent one from trying out latest healthy products for the pets as well as more convenience options for the owners. In today’s day and age, everyone wants to stay up to date; same principle is applicable in the pet industry as well. So if one stays well informed and aware of the latest trends in the pet products domain that is definitely the right thing to do.